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What is your BE-IS-NESS?

By:   On: June 14th, 2013  Comments: one response.


What is your BE-IS-NESS? By Lara Berg

My love for entrepreneurship started at a very young age… from the age of 5 running lemonade stands, to having a newspaper routes (gotta ‘THANK” my Mom for helping me here!), to making up price lists for different chores and going up & down the street pitching my services to my neighbors, to being the first to jump into raising money for a school fundraiser… I have always loved taking initiative.

Upon graduating high school, I knew I wanted to study business at University because I used to think, “everything is a business and so I’ll study business, and then I have tons of options!” I then completed my Bachelor of Commerce in Entrepreneurial Management from Royal Roads University in Victoria, British Columbia, Canada.

That was in 2009… fast forward to 2013… my life and view on life has completely changed.

To keep a long story short… I went from feeling like I was chained to a 9-5 desk job living an unhealthy lifestyle… to making many SIGNIFICANT HUGE changes… to now living and loving life with the man of my dreams & growing 3 profitable businesses, which are all based around our shared passions.


I’ve also learned that “everything is NOT a business,” … “everything is PERSONAL.”On my journey so far, I have also discovered a key term that has changed my view of business forever.

This term is BE-IS-NESS.

“What is a be-is-ness”?

I call all three of these businesses… my BE-IS-NESS.  They aren’t separate. It’s a WHOLE.

So, what is it?

What’s your BE-IS-NESS?

It’s who you are BE-ing… it’s your Is-Ness.

Your Be-Is-Ness.

When you are running a business, it IS who are BE-ing in the world. It reflects your “Is-Ness.”

It’s not just about the bottom line, or about profit, and it’s more much more even than blanketing what you’re doing under ‘social entrepreneurship.’

As you probably now, it’s never smart to do anything solely for financial gain. Even our man, Russell Simmons, who is the third richest figure in hip hop, having a net-worth estimate of $340 million as of April 2011 says in his book, “Super Rich” (which I highly recommend!) that as soon as he smells or senses that a potential new business partner is only it in for the money, he walks the other way.

Being profitable is important, but you should not be doing what you’re doing, “just to make money.” … Where’s the love?

Build a sustainable business by having a positive impact on others and down the line, the more profitable you become, the more you can grow, give back, and impact the world.

Make a Difference. Make a Dollar.

Make a Dollar. Make a Difference.

Do well, and do good at the same time.

Follow what you’re really passionate about… profit WILL follow.

Or as Russell says, “Only do sh*t you believe in!”

It might take you a couple years to begin to break even and make a profit, but this is for almost every business. It will take up to 5 years to have your foundation laid.

And I’m right there with you. I’m learning, too. I’m a few years in, and I can tell you that you must have GUMPTION.

What is GUMPTION, exactly?

It’s shrewd or spirited initiative and resourcefulness.


More on GUMPTION and the 4 major lessons that I have learned when it comes to being a successful entrepreneur.

In closing, I encourage you to sit down, think about, and feel around what you’re ‘BE-IS-NESS’ is… What’s your ‘is-ness? Who are you BE-IS-ing? Who do you really want to be? The answer is most likely, “I just want to be my Self! My truest, highest, best Self.” … Through this comes your BE-IS-NESS.

Until next time…

Much Love,

Lara’s Bio
Lara loves India, and she loves entrepreneurship, which is why she’s our main contributing writer from Canada! She’s an entrepreneur growing businesses around her passions of yoga, natural healing, music, and she also has a business consulting practice. She and her partner Kevin are Tantra Yoga Teachers as well as Laughter Yoga Leaders. It’s their mission to help people not only ‘look on the Brightside,’ but feel BRIGHT, too, through BrightSideYoga.com. Ultimately, Lara is about helping people remember their true nature… LOVE.  She contributes articles that are both entrepreneurial and personal in nature helping you discover more of your Self and grow more in your life and business.