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The India Story

By:   On: June 30th, 2013  Comments: no responses.


India is moving towards a mobile enterprise.
Here is an interesting infographic on the rapidly increasing smartphone users and predicting the growth for enterprise mobility in 2015.

- 2/3 mobile workforce to own a smart mobile device by 2015
- 205 million enterprise mobile workforce by 2015
- The penetration of smart mobile devices stands at 43.6% in 2013 and promises to grow up to 64% by 2015.

71% of Indians live in rural areas compared to only 20% Americans live in rural. There are many more interesting numbers, which explains the penetration and usage patterns of Internet in India. Despite of struggling with many issues, India’s contribution towards to better tomorrow is growing very fast. With the lack of proper government policies and the corruption, penetration rate of Internet through broadband lines is quite slow but as India has 71% of mobile penetration and with the introduction of 3G, number of people having access to Internet is growing. One of the interesting fact is 59% of Internet users in India use Internet via their mobile phones.


Currently broadband internet charges in India are bit high. Once the prices comes down, the usage of Internet will grow more exponentially. What do you think about the technology trends in India? Let us know in the comments below.

Even so, the online advertising market in India is only worth $200 million of the $80 billion global market, with Google’s share of $100 million being an almost negligible percentage of its worldwide revenue of $29.3 billion dollars last year. Most Indian advertisers continue to pour billions of dollars in traditional newspaper and television advertising, online ads in India seems to be slowly becoming Mainstream, and with Mobile coming of Age across Countries and India, It is one of the Fastest growing sweet spot for Digital Advertisers as Web-enabled phone less than about $80. Good smartphones cost at least $140. Google has been working closely with manufacturers to bring out low-cost phones in India that use its Android operating system.

According to research by ViziSense, Google Search is used by 65 million Internet users in India and YouTube by 23 million. India is among the top nations by number of users on Google+, with 3 million Indians already having signed up for the new social network. Orkut, the company’s other social network, continues to be used by 11.1 million Indian users, though the service is in decline. Facebook, by comparison, boasts of 42.7 million users in India

Even e-commerce, which has seen a significant boom in the country in recent times, is in its nascent stages yet, with online ticket sales bringing in $5 billion annually, which is only a small amount compared to the $80 billion market for ticket sales in neighbouring China.

According to a recent report, shared by ASSOCHAM( associated Chambers of Commerce and Industry ), estimated the online retail industry to touch Rs 7,000 crore (1 bIllion USD) by 2015 (rising from the current Rs 2000 crore), with an annual growth rate of 35 per cent. Adding on to this, IAMI has facilitated data to indicate a zoom in India’s e-commerce sector, with transactions rising 50 per cent annually. Online retailing or e-tailing, which accounts for about 6 per cent of the Rs 46,000 crore industry, has taken the forefront of this rapid growth.

Although The U.S. is the largest e-commerce economy but does not lead in every single metric, Forrester says. According to Internet Retailer, The U.S. has the benefit of a large online population, a high percentage of online buyers and high per-capita online spending. However, South Korean consumers, for example, spend more time online and China has the most online users in the world, the report finds.

China and India are adopting e-commerce at very different rates. Both countries have populations of more than 1 billion people, significant emerging middle classes and rapidly growing Internet populations, which is why they are often brought up in tandem as key emerging e-commerce markets,

Internet Retailer in a post on ” The State Of eCommerce in Emerging Countries notes that India and China , these two markets differ significantly when it comes to Internet adoption and e-commerce. India’s online population is only about one-quarter the size of China’s, and some 37% of online users in China`s large urban areas are buying online, compared with only 7% in India`s large urban areas, the report says.